How To Get More Customers and Increase Your Reputation By Posting Guest Blogs on Established Blogs Within The Right Niche?
For months now, I’ve been reading on the forums and in chat rooms about guest blogging and how it has become one of the favorite ways for marketers to gain access to new markets.
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On the face of it, the concept is pretty brilliant: Instead of creating your own blog, constantly feeding it with fresh content and nurturing its readers so that it grows so large that someday you have a large number of followers, you simply gain access to other blogger’s audiences.
Not only does it open new marketing opportunities, but also it doesn’t limit you to the same set of blog readers over and over again. Whenever you post a guest blog on some other influential blogger’s page, you put yourself in front of an entirely new set of potential customers. Plus, they already are usually rabidly devoted to the blogger’s niche.
Yet I was afraid that established bloggers in my niche weren’t going to let me write guest blogs on their pages. I mean, personally, I’m fiercely protective of my readers. It’s taken me years to build up the readership I currently enjoy. I certainly wouldn’t let some carpetbagger swoop in and hijack my devoted following, would I?
Then I suddenly realized that yes, I actually would LOVE for somebody to submit a guest blog for me once in a while because it would relieve me of the pressure of constantly creating original content. It’s only for a day so it’s not like they are going to steal away all of my loyal readers.
So now when I approach established bloggers within my niche, what I emphasize is how my guest blog is a solution to the problem they are having. I can give their readers original, engaging content that they will enjoy – reinforcing their loyalty bonds with their blog – while they get the day off from writing their blog.
That’s what I call a Win/Win/Win!
I’m happy to report that this approach has worked nearly every time. Now I’m no longer apprehensive when I approach an established blogger because I already know they are going to be open to my offer of submitting a guest blog on their page.
I may never write another blog on my own pages again! Just kidding. Or am I?
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