The Guest Blogging Rulebook – Follow These Rules and Get Results!
As more Internet marketers realize the traffic benefits of guest blogging, getting your guest blogs published by an established, authoritative blog site within your niche has become more competitive.
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A-list blogs can reach a thousand of visitors every day, so if you can publish a guest blog on one of these popular blog sites, you can enhance your reputation, build your expertise, and potentially attract lots of highly-targeted traffic to your landing pages.
But these types of hugely popular blogs are rare. Most blog sites are lucky to receive 100 visits per day. While there may still be value to posting your guest blog on these types of pages, it is a less attractive option than posting your guest blogs on the biggest and most visible blogs within your niche.
Guest blogging benefits both the host blogger and the guest blogger, especially if they follow certain unwritten rules to maximize results and attract the most attention. For example, most host blogs won’t publish your guest blog if you are blatantly promoting products or offers.
Their objective is to provide high-value content for their readers, not support your commercial objectives. So if you clog your guest blogs with affiliate links, thinly veiled advertisements for products and offers, or other ways to promote your financial objectives, you probably aren’t going to get published.
That’s not to say that host blogs won’t let you put any links in your guest blog. If you limit them to the “About the Author” box and frame them in such a way that if the host blogs readers want to learn more, they should follow these links, these will be acceptable.
The type of content you provide will also influence the likelihood of your guest blog getting published. One of the most palatable blog types for host blogs is the case study. That’s because most established bloggers understand that blogs that focus on case studies generate about three times more traffic than blog posts that simply offer and tips or top 10 lists.
Remember: The host blog is as interested in getting a lot of readers to look at your guest blog as you are. The more traffic they have on their blog pages, the more authoritative they appear and the better their reputation. One of your primary objectives is to create content that is going to attract a lot of attention to their blog pages.
Another common problem encountered by guest bloggers is that they fail to read or follow the guest blogging guidelines establish for guest blog submissions. Just follow the basic rules. Simply reading the blogging guidelines will prevent you from making mistakes.
Quality is more significant than quantity in guest blogging. The main focus of a guest post is not the length of the guest blog, but the amount of high value content it provides for the host blogger’s dedicated readers. A high quality guest post will bring better results than guest blogs that offer little or no new information.
As an Internet marketer, the more guest posts you publish on best blog sites in your niche, the more high quality traffic you can drive to your landing pages.
Follow the guest blogging rules and you WILL get results!
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