The Most Significant Benefit(s) of Guest Blogging
Bloggers are always seeking new ways to improve traffic to their websites. Some of the options for doing this include buying advertising, Search Engine Optimization (SEO), article syndication and submitting posts to authority sites such as eHow.com and About.com.
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Yet an increasing number of Internet marketers are turning to guest blogging as a way of driving traffic to their own landing pages. Guest blogging is when you write a blog post and offer it to an established blogger to post on their blog. While this arrangement has no costs to either party, there are benefits.
Why would somebody want to write for free? And why would an established blogger need somebody else to write for their website? The response lies in one easy word: Traffic.
For the guest blogger, posting on an established blog in their own marketing niche can lead to a lot of interest from the host blogger’s readers. If the guest blog provides a lot of high-value content, readers are going to want to learn more about the guest blogger.
For the host blogger, allowing a guest blogger to publish on their blog allows them to provide high-value content to their readers without having to do anything themselves, so they can enjoy the same level of traffic without having to work for it. They also enjoy the benefits of having a loyal following of readers while getting to take a day off from researching and creating original content.
Another reason guest blogging is common is that it allows guest bloggers to obtain new backlinks to their landing pages. Readers who find the content of their guest blog to be valuable will follow links in the “About the Author” box or another place in the guest blog back to the guest blogger’s landing page.
This increases the value of the landing page in the eyes of the search engine, especially if the host blog is considered to be an authoritative site. This increases the page ranking of the landing page on the Search Engine Results Page (SERP) for its niche.
Google and other search engines want to provide value and importance to websites which have a lot of links from authoritative sites. They distinguish these websites as reliable and trustworthy, so they rank them at or near the top of the SERP for their niche.
Established bloggers need to choose who they allow to write guest blogs on their pages carefully. They have a responsibility to their readers to provide high-value content that their readers can use in their everyday lives. So they need to make sure the guest blogger is both qualified to write on their blog and is going to give their readers useful information.
If the host blogger is not familiar with the guest blogger, they can research their reputation by checking with other writers in their community and networking. The host blog can also ask the guest blogger for credentials that qualify them to write on their blog page – such as academic degrees, job experience, or relevant life experiences. They also can ask for links to previous guest blogs.
Overall, the advantages of guest blogging are numerous for both the host blogger and the guest blogger.
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