How Other Bloggers Blogs Can Make Your Landing Pages More Successful and Convert Into Readers, Followers, Leads and Customers – Here’s HOW!?
Anyone who has launched their own blog and has kept it going for a while can tell you that one of the biggest challenges is continually coming up with fresh and interesting content for readers. After a few months or a year, developing new ideas is the hardest part of blogging.
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While the objective of most bloggers is to develop the largest following of loyal readers as possible, when they are starved for new ideas it can be difficult to keep their readership engaged. That’s why guest blogging is such an attractive option.
Guest blogging is when bloggers allow other people to post articles on their blog. Typically, these guest blogs will be related to the blog’s niche subject. They also should discuss topics that are fresh and interesting for the blog’s readers.
Providing readers with high-quality guest blog content has the dual benefit of relieving the blogger – at least temporarily – of the need to come up with original material and also gives the blog’s readers useful information that they can use. This will make its readers remain loyal to the blog and the host blogger doesn’t have to do a thing to earn that loyalty!
Guest blogging is usually free. Host bloggers don’t charge people to write on their blog and you don’t charge them for providing content. That’s because both parties benefit. As a guest blogger, you benefit by expanding your exposure and building your reputation in front of an entirely new audience related to your niche.
As a guest blogger, you also can use your posts on established blogs to drive traffic back to you own pages. Usually, you include a link to your landing pages in the “About the Author” box at the bottom of your guest blog. Your guest blog’s readers who are interested in learning more about your or your subject matter can be directed to this link.
Guest blogging also can increase your landing’s page rankings for your keywords. If you saturate your guest blog content with your niche keywords, include those same keywords in your headlines, sub-headlines, image captions and other key places, and use other Search Engine Optimization (SEO) techniques to make your guest blog post more attractive to Google and other search engines, then through your efforts your guest blog can rank higher, get found by more people, and increase the number of people who follow your Call to Action (CTA) to link back to your landing pages.
The host blogger is a secondary beneficiary because when your optimised guest blog appears high on the Search Engine Results Page (SERP) for the niche keywords you used, it will rank higher.
When people interested in your guest blog post can find it easily, find the host blog and are engaged by its content, they usually will read other blog posts on the host blog. This can result in their developing loyalty bonds to your host blogger and hopefully even subscribing permanently – which is another selling point when trying to convince an established blogger to let you publish a guest blog on their home blog page.
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