Tap Into The Loyal Readers and Followers of Well Established Blogs for Credibility, Authority and Traffic
Developing a professional relationship with the owners of the most popular and influential blogs within your niche is one of the best ways to drive massive amounts of traffic to your landing pages.
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When it comes to making a buying decision, consumers frequently use trusted blog sites to research information about products they want to purchase. The most popular blogs within their niches are written by people considered to be experts by their regular readers, so the opinions they give regarding specific products is considered to be one of the most trustworthy sources of information. In other words, the owners of established blogs have developed trust bonds with their readers.
The Why’s and How’s of Guest Blogging
When you publish a guest blog on an established blog site within your niche, you gain the benefit of these trust bonds. Because the blog host has allowed you to publish a guest blog on their page, there is the presumption on the reader’s part that what you have to say is nearly as credible, or equally credible, to the host blog.
In addition to this built-in trust factor, successful guest bloggers also can employ different strategies for developing credibility among the blog host’s readers. The first way to do this is to present high-quality content that the readers will find useful and can use in their everyday lives. The guest blogs you publish should include content that is worth sharing with your host’s readers.
Remember: Blog readers usually will believe that what they read on their favorite popular blog is trustworthy, so what you say on your guest blog will be given additional weight when they are conducting research for niche-related products services.
Another way to build credibility is to include your credentials. These typically will be listed in the “About the Author” box at the end of your guest blog post. You can mention academic degrees, job experiences, life experiences and other information that will establish you as an expert in your field. Include an attractive photo of yourself as well as a link to a web page where they can learn more about you.
Building credibility among your host site’s readers will increase the possibility that they are going to follow your Call to Action (CTA). This is the central purpose of your guest blog posting. Your CTA should be clear and concise and there should never be any ambiguity as to what you want your readers to do. It can include such things as following the link in your About the Author box to learn more about you or to buy specific products that you recommend.
Guest blogging gives you the benefit of reaching a new audience, one that already has shown that is dedicated to your niche. If the content of your guest blog is relevant to that niche, the products and services you promote – either directly in the blog itself or indirectly by encouraging readers to click on your links – then your guest blog can help you build your brand and expand your customer base.
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