Guest Blogging and SEO – What You Need To Know
Search Engine Optimization (SEO) is when you use certain techniques to make your web pages rank higher on search engines such as Google and Bing. The higher your web pages are ranked on the Search Engine Results Pages (SERPs) for your niche, the more traffic you can expect your pages to receive.
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Google estimates that only about 11% of its search engine users ever make it past the first page of search results for whatever keywords they searched. And the link listed in the number one spot typically will receive about 70% of all click-throughs. So landing your pages on the first page and especially in the top spot for your keywords’ niche SERP is critical for improving your site’s popularity.
When you write a guest blog, one of your primary objectives is to build your readership as quickly and as broadly as possible so that you can drive readers back to your home web pages. So using SEO to increase the visibility of your guest blog needs to be a top priority.
One of the easiest SEO techniques you can exploit is to use the best keywords and place them in the locations that the search engine spiders want to see them: In the headline and sub-headlines of your guest blog post, in the image descriptions, and in the text of your content with a saturation level of 2% to 3%.
Other ways to improve your guest blog’s ranking are to get a lot of social media approval signals. These are things such as Facebook “Likes”, Google+ +1’s, re-Tweets and so on. Search engines interpret these as signals that your readers found your guest blog content useful. Consequently, they will rank your guest blog link higher for your keywords.
The other major way to improve your ranking is to have a lot of backlinks from other pages, especially from pages search engines consider to be “authoritative”. These are the sites their users go to when they are looking for answers to specific questions and include places like Wikipedia, About.com, eHow.com and websites that have the suffix .edu and .gov.
You can increase your guest blog’s search engine rankings by using these SEO techniques every time you post new content.
So you can actually improve your SEO by using keyword placement and saturation and include your guest blogs links to authoritative sites. You also can encourage readers of your guest blogs to give social approval signals to your guest blog.
You also can ask your readers to promote your guest blog on their own web pages and social media accounts by including a paragraph at the end of your guest blog that reads, “If you have enjoyed this content and found it useful, why not share it with others by including a link to it on your web page or Facebook page. Feel free to Tweet a link to this guest blog as well.”
These things will boost the rankings of your guest blog on Google and other search engines, resulting in more traffic for your pages.
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