Winning Concept: Podcasts With RSS

One of the newest ways to reach more people is to start your own podcast. When you combine the podcast with RSS you have a real winning combination. If you doubt this, let’s discuss the basic understanding of human nature.

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Fact #1 – people would rather listen to content then to read long and boring e-mails about how wonderful you and your products are.

If you don’t already know this is a marketer, you are probably wasting your time. Sure, you know. Marketing does work, but it’s much more efficient when people have the ability to find you and your information on their own and be able to sit down and listen to you speaking to them.

Think about it; how many mailing lists are you currently on? Do you open all of these e-mails? On the other hand, information that you locate and subscribe to in your own, especially RSS newsfeeds you tend to check every day and do so on a regular basis.

RSS feeds are much less intrusive, not require an individual to join a mailing list and allow you to select when, where and how receive your information. As a marketer, you should recognize the psychology behind people that want information when and how they want it as opposed to people who just joined your latest mailing list for the freebie you are giving away.

This provides you with a tremendous advantage when it comes to direct communication because if people are truly interested in what you say, there is a much higher likelihood that they will engage in your business when the time comes.

Remember that this form of business is really smart and is far more likely to yield results than typical e-mail you send out touting your products and services that usually ends up in the trash bin.

So if you really looking for way to get ahead of what other marketers are doing, I highly suggest you try podcasts and RSS feeds and get people involved just like you’re running a little radio show!

Please consider checking out the link below for more information on how you can get started with RSS marketing for your business.

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