10 Powerful and Engaging Reasons to Have Your Own Ezine

Publish and Broadcast Your Own Ezine

You might have heard of, or know a little bit about, the powerful and reader-engaging method of ezine publishing (or electronic magazine publishing), but you might still have some questions and need more information to fill in the blancs.

Here’s The Top 10 Reasons to Have an Ezine

Why You Should Start Your Own Ezine!

1. Establish yourself as a trusted expert. People search online for useful quality information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works best for you) provides an opportunity to build on this by providing value content, while reinforcing your brand.
2. Build a relationship with the people on your list. It’s common knowledge that people like to buy from people they like. By using ezines to connect with the readers in their homes, you can develop a relationship of familiarity, bond and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.
3. Keep in touch with leads, prospects and clients. Consideration should be given to eventually developing two ezines: one for leads and prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (urls) to updated blog posts, FAQs and splash pages.
4. Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those specific pages. Remind your readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only valid for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into ‘silent sales machines or salespersons’– driving traffic to your website and building your lists around the clock.
5. Build content on your website. Make a habit to adding your ezines and newsletters to your website in an archive area. This serves several important purposes:
   • Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.
   • If you optimize your article placements, you will not only make your website ‘meatier’, but you’ll also bring new traffic back from the search engines.
6. Get feedback from your readers. Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment, share or like your articles and offers. Conduct polls and surveys. Start a ‘Letters to the Editor’ column in your ezine. Feedback allows you to fine tune your messages, get a feel for your audience, target your marketing, and expand your product line. It’s also great for relationship building!
7. Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your article portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
8. Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it’s okay to forward and share your ezine newsletter with anyone they’d like. In addition, it’s important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, ‘Get Your Own Copy of this Ezine’, with a link to your squeeze page or opt-in page is all it takes!
9. Gather demographic data. By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your leads, prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them exactly what they want. Make sure they become raving fans and repeat customers!
10. Save money! All of the above mentioned benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click marketing or other means of promotion. Not only that, but someone has to manage the production of all that! Because your newsletter is delivered smoothly online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it’s a proven fact that email marketing is the most cost-effective and efficient marketing solution for companies just like yours!

Get Started With Your New eZine Today!

To learn more about this publishing and email broadcast ezine-strategy, email marketing copywriting etc… and of more great ways to build The No. 1 most valuable marketing assets — your email subscriber list, Check out the new GetResponse list building program, free for anyone with a GetResponse account, even the 30-Day Free Trial Starter Level account.

Sign Up for Your Free GetResponse Account HERE …and Get Started With Your Free Listbuilding and Email Marketing Course Today! (Once inside, go to: features – list building program.)

Image Credit: magazines, reading, journals, newspapers, stack, jackmac34, pixabay. Creative Commons CC0 Public Domain License.

Did you find this article informative? Share it in Social Media below.

Link to this article by using the following URL: https://infointernetmarketing.com/internet-marketing/email/10-powerful-and-engaging-reasons-to-have-your-own-ezine/ COPY & PASTE