Use Forum Marketing to Build Your List Fast and Profitable
List Building with Forum Marketing
Forum marketing is a highly effective way of building a list of targeted subscribers. This is because you can be sure that if you sell airplane models, for example, people on a forum dedicated to this niche are interested in airplane models. In other words, you won’t be wasting your time marketing to people who are not part of your target market.
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A forum not only allows you to learn more about your target market, but it’s also a great way of showcasing your expertise. If you’ve written a book on dog training, people need a reason to buy it, considering there are so many other sources of information out there. A spiffy sales letter isn’t going to be enough. But if you join various forums and show people that you know what you’re talking about by giving them advice on how to solve various problems they’re having with their dogs, you will prove beyond a shadow of a doubt that you know what you are talking about.
Additionally, by providing so much great help for free, people will automatically think that the paid information you offer will be even better, which means they will be more likely to buy your book, even if it’s just out of curiosity. However, the key is to take the time to interact with people and provide helpful solutions before you start to push your products or services.
Once you’ve established yourself as an authority in your field, you will also find that people will be much more open to the idea of joining your list. They will sign up just to make sure they don’t miss any of the invaluable nuggets of wisdom and information you provide. However, keep in mind that if you want people to stay on your list, you can’t send out solely marketing emails. You also need to provide them with information. The more value you provide, the more accepting people will be when it comes to receiving marketing messages from you.
Otherwise, if you’re sending out solely promotional emails and are constantly promoting yourself, you will end up with people not wanting to have anything to do with you. If you want to succeed with forum marketing, regardless of whether you want to build a list or increase sales, you first need to prove to people that you care about them and want to offer them value.
Once you achieve that, you will find it much easier to convince people to purchase from you. And the advantage is that these customers with whom you’ve already built a relationship are much more likely to be loyal and become lifelong clients.
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