Top 3 Forum Marketing Mistakes to Avoid for Forum Marketing Success
Forum marketing is a great way to gain exposure for your business, but it’s also a great way to learn a lot about your target market. In fact, a forum is one of the most effective tools to help you gain invaluable insight into your prospects. And if you want your marketing to succeed, there is nothing more important than understanding the fears, desires and thought processes of your target audience.
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However, while it’s a highly effective tool, there are quite a few mistakes you can make that will ruin any hopes you have of success.
1. Avoid Hard Selling
The biggest mistake you can make is to try to hard sell as soon as you sign up on the forum. You can’t just start posting ads and expect to see results. First of all, you stand a good chance of getting banned for improper behavior. Secondly, most people will simply ignore you and what’s worse; they won’t be interested in anything you have to say, even if you are attempting to contribute.
First, you need to become a contributing member of the community by providing value. This will help to build trust and people will be more likely to do business with someone they trust than someone who tries to hard sell them from the get go.
2. Avoid Posting Irregularly
Even if you write the best posts in the world full of insightful and interesting information, if you only do it once every few weeks or every few months, then you won’t gain any benefits at all. People will simply forget about you. For this reason, you should only pick one or two large forums in your niche so you don’t end up spreading yourself too thin, which means you won’t be able to keep posting regularly.
3. Avoid Bad Writing
It doesn’t matter how great your advice is, if you write as if you’ve never been to school, then people will simply ignore you. If your punctuation is terrible, you don’t use capital letters where you’re supposed to and you use all caps, then it doesn’t matter how insightful your posts are because people simply won’t be able to trust you. So, make sure you use the spell checker and read your posts before you press the button.
You can make a lot of headway with forum marketing, as long as you play by the rules. Avoid making these mistakes and you have a good chance of turning forum marketing into one of your most powerful tools.
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