3 Very Important Reasons Why Forums Should Be Part of Your Marketing Strategy
Forum marketing has gained a relatively poor reputation, though it is wholly undeserved. Internet marketers shy away from this marketing channel mainly because it does require an investment of time. To succeed with forum marketing, you need to offer value and even though that should go without saying in any aspect of your online business, many internet marketers prefer other channels that require less involvement.
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However, forum marketing offers a wide range of advantages and if you put the time and effort in, you will be glad you did.
1. Backlinks
Regardless of how many changes Google’s algorithms go through, backlinks will always be important, especially quality ones from relevant, high quality sites. Forums provide you with a great opportunity to build numerous backlinks that will not only affect your site’s ranking in the SERPs but also drive traffic from the forum itself.
If you have any experience with Internet marketing, you likely are aware of how hard it is to build quality backlinks. On a forum, you simply need to add your link to your signature and post, which makes forums practically invaluable. Of course, don’t expect to be able to add a link to your signature right away, as most forums require you to be a member for a specific period of time and have a certain number of posts before you can do it. However, you want to become a valuable member of the community in any case before you start advertising your services, as this is a more effective strategy.
2. Establish Yourself as an Expert
Building a reputation as an expert in your field is an excellent way to drive sales and there’s no easier way to do that than by posting on relevant forums. Of course, it will mean taking the time to help people for free, but this investment will pay out serious dividends further down the line. The more valuable content you provide in your posts, the more respect you will gain and the more open people will be to doing business with you.
3. Market Research
No longer than a decade ago, you would have had to pay thousands of dollars or even more to a market research company to learn more about your target market. Nowadays, you can learn everything you need to by participating in relevant forums. The more you know about your prospects, the better able you will be to tailor an offer and a marketing strategy that will deliver results.
Forum marketing has many advantages, but you will only reap the benefits if you take the time to participate. You can’t expect to sign up today and start making sales tomorrow. It’s a long-term strategy, but one that offers a high return on your investment.
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