3 Forum Marketing Mistakes You Should Never Do!
While forum marketing is a highly effective tool for any small business owner, many Internet marketers don’t realize exactly how powerful it is. This is mainly because they don’t understand that it takes time to succeed. It’s not an instant solution, but once you do put the time in, you will end up building a powerful relationship that will offer you great results for the long term.
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However, like with anything to do with marketing, there are some grievous mistakes you can make that will end your forum marketing attempts before you even begin. So, make sure to avoid the following mistakes to ensure you reap the greatest rewards from forum marketing.
1. Affiliate Links
You might be tempted to post affiliate links to save time. After all, it’s better to send people straight to the product you are selling, right? This way they won’t waste time on your website. Unfortunately, that’s one of the biggest mistakes you can make. The idea is to build a relationship with the people on the forum rather than selling to them directly.
Thus, you want to avoid posting affiliate links. Use your website to sell to people and keep the forum for relationship building, which means offering value first.
2. Getting Offended and Being Rude
If you get offended easily, then you are likely to end up being rude to someone. You need to grow a thicker skin because not everyone will love your product or your company. In fact, you can expect a few people to be downright hostile and you might be tempted to let them have it. Unfortunately, no matter how irritated you are, you need to keep your temper under control and be polite. It may be painful. You may want to explode. But you have to stay calm and respond politely. The moment you are rude or offensive in return is the moment you will undo all your good work.
3. Don’t Copy and Paste
You’ve been asked the same question on many other forums and you’ve taken the time to answer them in detail. Your first reaction might be to copy and paste your answer when you run across the same question. You shouldn’t do it because, even if you are the author, there’s a good chance that your readers visit the other forums too. So, you should answer the question, but use different wording because taking the time to create a new answer will show people you care and it’s an integral part of the trust building process.
Forum marketing can be highly effective and if you want to see the best results, then you need to avoid these mistakes.
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