Having a Hard Time Getting JV Partners to Promote Your Product? These Are The Real Reasons Why They Don’t…
Often times in the business of JV marketing, some people discover that their potential partners are not initially interested in promoting their products. This can be very discouraging and it can also be extremely frustrating. However, you need them if you want to be successful. So if you can understand the real reason why they don’t promote your product, then you’ll be in a much better position to actually get them to promote your product. So let’s discover those reasons now.
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The first reason that most JV partners don’t promote your product is because they don’t know who you are. If your first contact with them is an e-mail asking them to promote your product, then more than likely they are going to say no. You first need to establish some type of relationship with your potential partner, other than asking them to promote you. To do this you need to make contact with them via e-mail, or even comment on their blog. Express some genuine interest in whatever it is they’re doing, ask questions, and try to get them to respond back to you. Once you open this flow of communication, you can easily begin establishing a relationship with them, and eventually you can ask them to promote your product.
The second most common reason that JV partners don’t promote your product is because they are worried that your product is actually bad. If they send out a bad product to their list, they will get sales, but many of their list customers will request a refund. If the product gets too many refunds then this will reflect badly on them, and their list will not be as responsive to his next offer. Therefore, you should show him your product, explain to him how good it is, and instill every bit of confidence that you can at him so that he will promote you.
The third most common reason that JV partners don’t promote your product is because they are worried that your product won’t sell. At the end of the day, your partners are in this business to make money. If they send out promotions for a product that makes little to no sales, then they have just wasted time and they have not made any money. The best way to remedy this is to show your JV partner previous sales of your product. If you don’t have any sales, you should try to do everything in your power to get them so that you can prove that the market actually wants whatever it is you’re offering.
As you can see, there are quite a few common hang-ups that keep JV partners from promoting your product. Now that you know about these, you can position yourself in such a way as to put them at ease. You will know how to present yourself and your offer in the best possible way. Doing these things may take a little extra time, but in the long run it will be well worth it.
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