15 Tested and Proven Ways to Build Your List of Leads
Build Your Subscriber List Fast and Easy
A list of engaged subscribers, leads, prospects and customers is one of the most effective and reliable marketing resources. A good list is so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Subscribers have to be earned. So, what are the best ways to build a list? We’ve collected the top 15 ways of list building to share with you today.
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The permission based list building model allows you to fill your audience with people who are genuinely interested in your products, services, brand and what you have to say.
With information collected during sign-up (or later), you can precisely segment your list and design your email marketing communication to suit your reader’s preferences.
As you attract qualified leads, you’ll be able to guide them through the decision-making process of your offer by aligning content to specific buying cycle stages.
15 Email Marketing List Building Tips
Take a look at these top 15 tips we’ve collected to help you build your email marketing list in an efficient manner:
- Offer quality content. Nobody gives up their email address for free. You always have to give something in exchange. If you want to build a valuable, profitable, prosperous relationship and engage your audience, you need to provide value content that is worthwhile and interesting.
- Put sign-up forms on every web page. Your sign-up form or opt-in form should be everywhere your potential subscribers are. Make sure it’s very visible and easy to fill out.
- Use social media to collect email addresses. Integrate your sign-up forms with social media platforms. Driving traffic from multiple sources allows you to build a strong email marketing list much faster.
- Design your sign-up form carefully. Ask only for the information you plan to use. A good rule of thumb is that less is more — the shorter the sign-up form, the higher the conversion rate.
- Show your privacy policy. Inform your readers that you will not share their personal information with third parties. A clear privacy policy helps you build trust and convince visitors that it’s safe to subscribe to your mailings.
- Show samples of your content. Let your subscribers know what they are signing up for. Use your older content samples to “sell” the email sign-up.
- Include a call to action. Put a call to action in your submit button, e.g. Sign me up! Also use text links as calls to action. This makes the sign-up process more engaging and improves the conversion ratio.
- Give away freebies. Think of a relevant incentive for your audience (e-book, infographic, whitepaper) a.k.a. a lead magnet, and provide it as a free giveaway.
- Ask subscribers to share. Take the time to prepare valuable, shareable content. Remember that putting social share buttons in close vicinity to your content is not enough; you still need to ask your subscribers to use them via a call to action.
- Build a content distribution strategy. Producing great content is only half the battle won. Make sure it’s visible to the right audience, i.e. a target audience. Define who your ideal audience is and find out where they like to congregate online. Then choose communication channels accordingly.
- Publish landing pages. Create a squeeze page where visitors can download premium content in exchange for their email address. A dedicated web page (landing page) helps users focus on the call to action and will increases conversions.
- Include testimonials on your landing page. Social proof helps build trust toward a brand and its products or services. Use testimonials from satisfied customers to help visitors make a positive decision.
- Blog regularly. Great content shows your expertice and brings more traffic. Develop a realistic content publishing schedule and stick to it like clockwork.
- Guest post on popular blogs. Publishing your content on other high impact blogs is a great way to build relationships with other bloggers in your industry and introduce yourself to new people and get leads. Include a backlink to your blog, and your blog’s search rankings will go up.
- Collect email addresses at offline events. Be ready to collect email addresses at social gatherings, mingel opportunities, trade shows and conferences. Ask for business cards or use the GR Forms on the Go app to instantly add people to your list.
It’s time to get started.
Now you know a handful of great, tested and proven ways to build one of the most effective and valuable marketing assets — your email marketing subscriber list or leads list.
Want more? Check out the new GetResponse List Building Program, available free to anyone with a GetResponse account — even a 30-Day Free Trial account. To sign up for the free list building course, Get Your GetResponse Account HERE!
When you’re on the inside Go To: Features – List Building Program.
Image Credit: How to seo your website for beginners, SEOPlanter, flickr. Creative Commons CC Attribution 2.0 Generic (CC BY 2.0) License.
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