Frequently Asked Questions and Answers about Googles PPC Advertising Platform & System – Google Adwords FAQ

Here are some frequently asked questions:

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1. What is Google Adwords?

It is one of the simplest and reliable to buy highly targeted cost-per-click (CPC) campaigns. These are displayed together with content and search sites. There are around 200 million searches on Google daily, and with such a large number it is highly probable that you can get your desired market.

2. How much will you pay for your ads?

It depends upon you. The costs of clicking ads will depend on the bids that you put up for your keywords. Google does not charge you unless someone clicks on your ads. However, if you want to save then Google Discounter is there to the rescue. These tools can actually reduce the actual cost for your CPC and adjusts the price that will stay keep you at your desired ads position.

3. Is there a minimum monthly charge?

The answer is no. All you have to shell out initially is $5 activation fee. Once you have submitted your billing information then your ads start running within minutes

4. Why choose Google Adwords?

It can do the following for you: First your keywords will generate a lot of impressions, you can target your audience, link to relevant convent, create compelling ads, improve your ad’s position and show your ads more often

5. I have questions, where should I go?

Go to AdWords Help Center then go to the AdWords Policies section

6. I have to bid $10 just to get a keyword activated. Why?

There is a need for you to make improvements to your keyword’s quality score.

7. How often does AdWords visit and reevaluate my landing page?

On a regular basis.

8. How does AdWords rank ads?

Through relevance of the keywords, landing pages and quality score.

9. How do I contact an AdWords representative?

Here’s the address and contact details:

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043
1.866.246.6453

Or contact your local Google office in your country.

10. What is an Impression?

This is the number of times your ads are served.

11. What is Paid Search?

Also known as PPC or Pay per Click, it is the means in which an advertiser places his bids on search sites for his keywords and then these are clicked on by interested buyers or visitors.

12. What are conversions?

This simply pertains to the number of visitors that re converted into buyers. A conversion can be anything from download, lead, newsletter sign-up and a purchase

13. What is the Google Quality Score?

This is how Google measures the quality and relevance of your landing page, keywords and Pay Per Click ads. This is done every time an auction is done. Other factors used to calculate are the following: landing page quality, ad relevancy, account history and click through rate.

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