Which Is Better, Google Adwords or Facebook Ads?
Most Internet marketers have this debate as to which is better: Google Adwords or Facebook Ads? Internet marketers state that you should be open to options and possibilities on which strategy will work best for you. Here are some thoughts from some online marketers and entrepreneurs as to which one is actually better.
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Some people think that it is not good to advertise on Facebook for a number of reasons: Users want someone they can converse with, not to be advertised to. It’s a place where people relax and talk to friends after a long day’s work at the office. So for some it is absolutely Google Adwords over Facebook ads due to its focus and ability to get sales lead.
There are also people who are saying that Facebook is awareness and branding channel where people go on Facebook to play Farmville, chat, update their statuses and check up on their friends, etc. In other words, Facebook is not an exclusively lead generation channel, but only a supporting channel. It is perfect for building an online reputation and a brand but not in generating leads. But if people browse through the search engines, they go there to either research or purchase something. So some internet marketers still prefer Google Adwords over Facebook Ads.
Some will agree that both have great advertising options. But to become successful you still have to come up with a good and successful campaign of your own. But if you have other options, then you can try those too. Google Adwords, however, have great benefits and advantages. There are useful tools that can help you with your ads and marketing campaigns that can help you with your Internet marketing strategies.
When using Google Adwords, you get to control your finances and decide what keywords. Google provides you with useful tools to maximize the benefits of Adwords. You may decide which ones to use for your ad campaigns, how to create your ad groups and how to use them for your marketing campaigns. Then you can also monitor your success through Google Analytics, another tool provided for by Google.
Adwords is the Google’s frontrunner when it comes to revenue generation. It has a vast reach compared to Facebook and is easier to use when it comes to account set-up and writing ads. But to make this work, no matter which one you will choose, you will still have to formulate a plan and write effective, eye-catching ads so that you can get a high ROI (return on investment) and great conversion for your site. So Google Adwords can help you achieve your online investment goals and marketing aims, you just have to know how to use it well for your advantage.
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