The Story of How PPC Revolutionized Google’s World

You might be wondering what made Google the number one search engine to beat when it comes to advertising. Google was the first one to come up with an advertising model concept of what is known today as Pay Per Click or PPC. Given the emergence of modern technology and the invention of the Internet, direct mail marketing gave way to PPC as new means of marketing and advertising strategies.

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PPC was made possible when inventors in university trailer labs and in garages started writing software for PC’s. When the world saw the birth of the World Wide Web, things took a turn for the best in the area of advertising and marketing. Then platforms for PPC started to emerge like mushrooms and are offered by various Search Engine sites to boost their respective revenues. Through time the concept was retried and retested over and over again.

At first the directories were hard to monitor and the manual process for indexing became so frustrating since the number of websites were growing. So the need for search engine sites was inevitable. However the early algorithmic driven engines were not helping at all due to spammers that love to lurk the Internet and make the process slower due to the net being cluttered with nonsense content. In the early 90’s it marked the time when search results were far from what the users were actually looking for. Due to this dilemma, Google came up with a great solution. Since then it has become one of the most trusted search engine sites for research and other things off the Internet.

PPC became so popular for two reasons: it’s more economical to deliver advertising, and with its vast reach it is faster and more efficient to market products and brands this way. There is no doubt that this has dominated the world of media and can deliver the best ad campaigns all over the Internet. By simply creating an account, choosing the keywords, making and creating effective ads and bidding for keywords you are set to go! You can even choose your niche and audience may it be locally, by region or internationally.

The only thing that is posing as a challenge right now is that how can PPC campaigns keep up with the Internet speed without breaking your bank. Also new ways and fresh ideas have to be thought of to keep up with the times and demands of the modern marketing and advertising world. You must work towards relevance so that you ads will reach high ROI, CTR and high page rankings. PPC continues to expand its advertising base and affiliate network so make sure that you grab this opportunity as well. PPC is the best way to make your business and investments grow so make sure it’s included in your online arsenal.

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