The Relevance Of Your Ads is a Time-Consuming Calculation in Google Adwords
If you think that success will come to you overnight, then you are wrong! It takes time for Google to rank relevant ads and even for you to come up with one. Since there are lots of advertisers around, the time to rank your ads may take a while. Every minute, the demand and trends for your ads vary so it is important to keep a close watch on them. So, how are relevant ads measured?
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Google Trends measures Google’s “hot searches” or those queries that rises increasingly every hour. This can then affect Google Ad ranks and the Quality Score of a certain Ad copy. These rankings are affected by two factors: an ad’s Quality Score and bidding prices on keywords or how much an advertiser is willing to shell out for a certain keyword. So even if you have all the money to spend on ads, if you have low quality scores then it tantamount to nothing.
It pays to know what your ad’s Quality Score is. For example, Google needs to observe how often your ads are being clicked on in comparison to other ads, or if they are enticed to stay at your site and its landing pages or not. The quality of an ad, in other words, is based on the behavior of the visitors if they become buyers or just surfing around the net. The reason behind this is very simple: This is to give its users relevant content from time to time.
If managed wisely any ongoing traffic-acquisition strategy can give you the success in Internet marketing. Most Internet marketers strive for relevance and high quality score so that their ads can generate the revenue they have been hoping for. To have the best value for your PPC campaigns it is best to make optimizations based on conversions, goals, trends, and keyword research. Make sure that the landing pages, ad text and keywords are all related and can effectively optimize your ROI and conversion rates.
So why does it take time to figure out the relevance of the ads and your keywords? You have to remember that this advertising model was designed ten years ago and may need some tweaking. In fact, Google is now looking for ways to make the rankings faster: from hours to just minutes. This will then give you a real-time report on how your ads are doing at the moment.
To make your life easier, make sure that you choose the right keywords for your ad campaigns. Also bid for your keywords well and you will reach the much-coveted spot on Google: number one in page rankings! It will take time, patience and money, but once you have pulled it off the rewards are great and the benefit boundless giving the ROI that you truly deserve.
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