The Top 4 Advantages and Disadvantages of Google Adwords
Internet marketers have been looking for ways to increase their revenue. Over the years, they have found that Google Adwords is one powerful tool that you just cannot miss when you are into Internet marketing. Most of Google’s revenue comes from its ads that are made possible by Google Adwords. Through Google Adwords most publishers use this tool to advertise in the hopes of catching their targeted market’s attention. Through Google’s Adwords program, you can write your ads and come up with your own keywords depending on your chosen niche and market. Most people would ask, what are the advantages of Google Adwords and its disadvantages? Here are some of them:
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Advantages of using Adwords
1. Vast Reach. Being one of the world’s largest search engine site, there are no questions as to how many people Google can reach within seconds, so if you want to get noticed, do it on Google. This is where you can generate the fastest returns as well.
2. Cost. Since you decide how much you will bid for the keywords, the budget is within your control and is fairly manageable. The best thing about this is that Google only charges you once a person clicks on your ads. Also, there is no minimum cost requirement for you to enjoy using this tool.
3. Timing. Google Adwords will place your ads at the right time. Since there are lots of people always placing in their inquiries on Google, there is no doubt that someone will definitely find you on Google.
4. Tutorials. Adwords can help you a great deal on how to use this tool and help you as an advertiser. There are videos and other tips that can help you get started generating ads and making conversions.
Disadvantages of using Adwords
1. Characters Limit. Limited number of characters. Adwords only offers around 70 characters so choice of words is very important to come up with an effective ad copy.
2. Payment. Failure to pay will get you booted out of Google.
3. Cost. The company bears the cost of every click to the site even if the visitor does not make any purchase. Sometimes those who click on your ads are people who have nothing else to do.
4. Competition. Google Adwords does not share any competitor data comparison. You have no idea how the others are doing in your particular niche.
When using Google Adwords you must consider all the pros and cons of using the advertising tools for your Internet marketing needs. But overall, it is considered as a top-notch tool in getting people to become interested buyers and in improving your page ranking and giving you sufficient return of investment. Now that you know the advantages and disadvantages of google adwords , you can make good money using Google Adwords and see a whole world of difference when it comes to revenue generation and page ranking.
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