Start Advertising Fast with Google Adwords Express
Just recently, Google Adwords Express was released for the use of local marketers; which is of course good news! The said program allows the marketer to set up their Adwords account in only a matter of minutes and they can start advertising through the Google local search to their preferred target markets. Google Adwords and AdWords Express are similar in a way; with of course, a few key differences. One of which is the fact that Adwords Express was made to be an easy-to-manage, automated Pay Per Click [also known as PPC] option for the local advertisers. There will be no worry about bids, optimization or keywords.
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If you wish to make a Google AdWords Express account, there are four easy steps you can follow to set it up:
When you sign up, Google will first need to confirm which country your business if found. This will have to be confirmed with a phone number in which your business is associated with. You have to be very sure that the number you give is highly accurate, as this will be confirmed. Once Google finds your business, the next step to take is to select “this is my business” button. With that being done, you’re finished with the first step!
The second step is to add the information required. Found within this section, you will be asked by Google to enter a couple of things concerning your business. The greater the number of information you can fill up, the better as this gives Google a chance to further understand your account as well as the chance to keep you well informed about updates and nuances. Be very sure to add your website and your email and you need to make sure that you fill in your information carefully when handling this category.
Basing on the categories that you have selected, Google will decide on which search query your ad will be displayed. You need to try and limit the campaigns into one section so think hard about your choices; this way, you can find them properly.
The third step is known to be the most fun to handle because during this time, you can create your ad! You have the opportunity to write your own ads. You have to keep in mind of the character limits and description of your ad – make sure that what you write can relate to the category you’ve selected. Everything you need to have for your ad will be there, so make it as spot on and as simple as possible – that way it’ll be easy to understand.
The last and fourth step you need to take is to fill in your billing profile and because the business info will be very similar to the ones found in step number two, this would be easy to complete.
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