Become Your Own Pro Video Editor with Professional Video Editing Software
Time Is Money!
Taking on a new project can be intimidating. There are unexpected costs, questions surrounding how much time it will take, and the inevitable possibility of failure. This process of entering into the unknown causes many of us to doubt what we are capable of. Further, our doubt leads us to hold back when we should be going full steam ahead. This includes putting our full effort into something psychologically, emotionally and financially. Starting a video blog for the purpose of online marketing is no different.
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You have competition to go up against, equipment to buy, and search engines to optimize for. We know the process can be difficult, and hope to shed light on a thorny subject many beginning video bloggers, or vloggers, come across. The issue of investing in video editing software is a difficult one. On the one hand, you do not need it to get your video blog started. On the other hand, anyone who has tried recording a video without making any mistakes knows that it can take dozens and dozens of attempts before you get it right.
Vlogging Time Management
The issue here becomes one of time management. One of the biggest benefits of having video editing software is that you do not have to record every video perfectly to get the job done right. If you are recording a 90 second video, and keep getting to the 75 second mark before making a mistake, it could take a long time before you get it right. Further, making repeated mistakes can lead to frustration. It is for this reason many beginners consider video blogging to be more difficult than regular blogging: with text you can make an unlimited amount of mistakes and simply correct them on the spot; with video you cannot.
With that said, video editing software is not cheap. While both YouTube and Vimeo include basic video editing capabilities, they are extremely basic and will not allow you to splice clips and mix and match like you could with more powerful software. Given this, those of you who are serious about creating a video blog need to make a decision.
On the one hand, it is definitely possible to run a video blog without using video editing software. On the other hand, you could spend dramatically more time recording your videos and trying to get them right if you don’t have editing software. So the question becomes more about your time than anything else.
If this is a fun hobby that you do not plan to make serious money from, you probably do not need to invest in editing software. Given you aren’t trying to make money, it probably doesn’t matter if your videos are perfect or not. If you are trying to make money, and especially if you are considering using video as a business tool, you should probably invest in V-editing software. It could save you hours and hours of time, especially over the long run. More importantly, that time can be spent focusing on growing your business instead re-recording the same video 50 times because you just can’t get it right.
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Image Credit: My Workstation – Video editing, Rego Korosi, flickr. CC Creative Commons Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) License.
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