Maximize Your Vlog Content – Get The Most Out of Your Vlogging
While blogs have existed for years, dedicated video blogs (vlogs) are a relatively new phenomenon. And with over 100 highly active video portals on the web, there are a wide variety of places you as a vlogger can get exposure for your vlog. With that said, simply creating content and posting it to the web is not enough these days. With more and more video content producers competing for people’s attention, you need to do everything possible to ensure your videos get maximum exposure.
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In this post we will outline how you can get the most out of your vlog. To truly maximize your video blogging efforts, you need to a) produce content that will draw an audience and b) ensure your videos get as many people watching them as possible. We will touch on both of these topics below.
Creating an Audience
Building an audience around a video blog is a somewhat new phenomenon. While there are some pioneers in the industry, mass adoption of high-speed Internet has made this a relatively new field for bloggers looking to build a community using video. And while consumption preferences have shifted in recent years (from text to video), business and entertainment fundamentals remain the same.
Similar to text-based content, your video content should either solve a problem for someone. In a business sense, this means simply using another form of communication (video) to solve your customer’s problems. Given successful businesses are built on solving problems, you simply need to find an engaging way to take your problem solving abilities and put them into video. Product or service demonstrations, explanations, and testimonials are all great ways to do this.
And even if you are not creating or promoting a business, those of you looking to entertain people are still solving the problem of boredom. Given this, you should focus on how you can transfer your entertaining qualities and make them video friendly. This could mean creating funny videos, designing entertaining animations, etc. Making sure you offer value in the form of solving problems is only half the battle, however,
Video Promotion
Assuming you are creating valuable content, you need to get the word out. Unfortunately, creating content is the easy part; the hard part lies in distributing that content so that it builds an audience over time. This requires a variety of tasks, including optimizing your videos for the search engines, distributing your videos to a wide variety of video portals and platforms, guest posting on other peoples video blogs and more. In short, you need to market yourself. While it is beyond the scope of this article to explain each of these topics in depth, we highly recommend you research guest posting, video submissions, and optimizing our videos for the search engines. These three promotional tactics are not only high impact; they can also be done for free in most cases.
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