Online Business Mission, Vision and Strategies
Your business plan is made up of a number of different areas including defining your mission statement, strategies and vision. When you are creating your business plan for your online business make sure that you give these the full attention that they deserve.
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Mission and Vision Statements
What is your mission statement or your vision statement? Have you provided it clear and concisely so that whoever is reading your business plan can clearly understand what your desired outcome is for your online business?
The first sentence in your vision statement needs to be powerful but short and to the point. It should capture the spirit of your business. Your vision statement can be a single paragraph or many paragraphs.
Your mission statement should be short and clearly state the purpose of your business. What are the objectives and goals of your new online business? This statement should define your tangible deliverables and what you expect them to achieve. It should be clearly written so that it can be evaluated at a later time to determine whether you achieved your goals and to what extent they were achieved.
SMART Goals
Your objectives and goals need to be specific, measurable, attainable, realistic and time sensitive. Start by stating what the primary objective of your business is. Follow it with specific objectives that are detailed.
SWOT Analysis
Identify the strengths, weaknesses, opportunities and threats of your new business. As an entrepreneur, it can be tough to do this. We want to believe that we can do anything we set our mind to and that we will face no threats or weaknesses, but the truth is we will. So you need to be honest and identify these risks in your business plan. By doing so you are more likely to be prepared to handle these issues and therefore more likely to be successful.
Online Business Strategies
Finally, you need to identify your strategies. What is your game plan and how do you plan to get there. You’ll use this section to be your blueprint or roadmap to build your business. You’ll want to focus the development of your online business strategies to things like:
* Develop a website with the key search terms in the URL (SEO)
* Develop content for the website
* Build links through a smart linking strategy or link building campaigns.
* Create social signals for your website throught extensive engagement in social media channels.
* Constantly add new content, new features, new products, etc.
Build your mission strategies based on where you want to take your business in the future.
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